Tangible identity of brand expression has come increasingly important due to digitalisation and globalisation. The role of the physical store is to manifest latest brand development by keeping it fresh and relevant. Continue reading
Tag Archives: Instore
Best Luxury Store Experience Design
The Shop at Bluebird in London’s Covent Garden won recently a Drapers Award for Best Store. It is nice to see an independent brand winning a major award against big global brands. Continue reading
‘Mare Street Market’ Destination Design
The East London based local food and retail destination Mare Street Market is a hybrid of restaurants, cafe, and retail stores in one location. It is run independently by local resident and celebrity chef Gizzy Erskine, who have sourced the food from local producers. Continue reading
Arket is New H&M Brand for Timeless Basics
Arket collection consists of everyday, every occasion clothes – smart casual. The styles are timeless and minimal, almost boring. But you can build a nice capsule collection of these every season pieces. Continue reading
Co-working Space Opens a Bookstore
Libreria is a new, independent bookstore by the popular co-working space Second Home (across the street from the store). Second Home designed by Selgas Cano, who also designed the bookstore, has a very clear brand and profile. It was the first co-working space that really understood how to build their tenant base.
Dover Street Market Concept Store Expands
Dover Street Market is perhaps the most iconic fashion store in London. It was among of the first real concept stores, when it opened 12 years ago. The new, much larger store is a testament that fashion can have a lasting presence despite the fast moving markets.
Ai Weiwei’s Art Exhibition in the Paris Department Store
Probably the best known Chinese Artist Ai Weiwei has used traditional Chinese kite-making techniques to create sculptures of mythological creatures inside Le Bon Marché department store in Paris. Continue reading
