Minna Takala Skills and Services 2019

Linking design thinking & doing

I am an experienced design strategist working with leading brands in design & innovation projects. My experience and human driven interdisciplinary approach comes from a broad spectrum of industries at the global markets. Together with clients we use human & future-led strategies to discover new ways of design thinking & doing.


My goal is to spark innovation and inspire people to use creativity finding future possibilities in the present and take early action towards a desired future.

I construct Creative Insights using scanning, mapping, observation, mash-ups, visual curating and scenarios. This strategic and future driven context enables relevant and meaningful design, brand and content creation.


Learn together and create positive impact for all using Design Thinking & Doing. The creative process moves from investigation to ideation towards universal, relatable and humanised co-created outcome. It uses both imagination & intelligence skills.

Minna Takala process 2017

Process – converting Design thinking to Design doing


I have created tools & techniques that clarify complexity and support Creative Leadership. The cross-functional approach forms a human driven strategy for desired futures.

Minna Takala expertise_2019

PEOPLE & Community

OBJECTIVE: Understand human behaviour beyond demographics and stereotypes. Anticipate future needs and motivations.

OUTCOME examples
User profiles
Future Personas
Behavioural insights
Lived experiences
Stories & quotes
Videos & visual notes

TRENDS & Culture

OBJECTIVE: Understand the wider societal & cultural context and direction of change.

OUTCOME examples
Themes, hot topics
Opportunity maps
Cultural references
Local heritage
Emerging design, CMF
Trend safaris


OBJECTIVE: Explore and build new experiences. Expand products and services to new areas.

Minna Takala experience design 2019

OUTCOME examples
Future customer journeys
Touchpoint design, storyboarding
Sensorial & mood design
Creative frameworks
Concepts co-creation

BRAND & Storytelling

OBJECTIVE: Applying insights into brand strategy. Creating new content across channels.

OUTCOME examples
Brand content & strategy
Brand DNA, archetypes
Visual guidelines
Community & Comms analysis
Category references


How to create value for people in the future with relevant products and services? Instead of one vision, companies (and individuals) must prepare for many different possible futures.

Scenarios make future feel closer and more tangible. They can be used for both organisations and individuals to plan and build a positive, desired future.

Example Scenario Map – City as a Commons, City of Helsinki

Minna Takala_Scenario Map City of Helsinki 2017
Copyright © Minna Takala 2019

Contact for more information

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