Linking design thinking & doing
I am an experienced design strategist working with leading brands in design & innovation projects. My experience and human driven interdisciplinary approach comes from a broad spectrum of industries at the global markets. Together with clients we use human & future-led strategies to discover new ways of design thinking & doing.
HACK FUTURE NOW
My goal is to spark innovation and inspire people to use creativity finding future possibilities in the present and take early action towards a desired future.
I construct Creative Insights using scanning, mapping, observation, mash-ups, visual curating and scenarios. This strategic and future driven context enables relevant and meaningful design, brand and content creation.
Learn together and create positive impact for all using Design Thinking & Doing. The creative process moves from investigation to ideation towards universal, relatable and humanised co-created outcome. It uses both imagination & intelligence skills.
HUMAN DRIVEN TOOLS
I have created tools & techniques that clarify complexity and support Creative Leadership. The cross-functional approach forms a human driven strategy for desired futures.
PEOPLE & Community
OBJECTIVE: Understand human behaviour beyond demographics and stereotypes. Anticipate future needs and motivations.
Stories & quotes
Videos & visual notes
TRENDS & Culture
OBJECTIVE: Understand the wider societal & cultural context and direction of change.
Themes, hot topics
Emerging design, CMF
EXPERIENCE & Services
OBJECTIVE: Explore and build new experiences. Expand products and services to new areas.
Future customer journeys
Touchpoint design, storyboarding
Sensorial & mood design
BRAND & Storytelling
OBJECTIVE: Applying insights into brand strategy. Creating new content across channels.
Brand content & strategy
Brand DNA, archetypes
Community & Comms analysis
How to create value for people in the future with relevant products and services? Instead of one vision, companies (and individuals) must prepare for many different possible futures.
Scenarios make future feel closer and more tangible. They can be used for both organisations and individuals to plan and build a positive, desired future.
Example Scenario Map – City as a Commons, City of Helsinki
Copyright © Minna Takala 2019