Linking Design Thinking & Doing
I am a creative strategist working with leading brands in design & innovation projects. My experience comes from accross broad spectrum of industries at the global markets. I use interdisciplinary approach. Working with client teams we design human & future-led strategies that guide innovation.
My goal is to spark innovation and inspire people to use creativity to find future possibilities in the present and take early action towards a desired future.
I construct Creative Insights using qualitative methods of scanning, mapping, observation, sensing, storytelling and scenarios. This strategic and future driven context enables relevant and meaningful design, brand and content creation.
The aim is to learn together and create positive impact for all using Design Thinking & Doing. The creative process moves from investigation to ideation towards universal, relatable and humanised co-created outcome. It uses both imagination & intelligence skills.
HUMAN DRIVEN TOOLS
My goal is to drive change using Design Thinking & Doing. I look for patterns behind cross-functional CONNECTEDNESS. It’s about designing for impact; beyond products & services.
I have created tools & techniques that clarify complexity and support Creative Leadership. The cross-functional approach shapes human driven strategy for desired futures.
PEOPLE & Community
OBJECTIVE: Understand human behaviour beyond demographics and stereotypes. Anticipate future needs and motivations.
Stories & quotes
Videos & visual notes
TRENDS & Culture
OBJECTIVE: Understand the wider societal & cultural context and direction of change. How is new meaning repserented in design, language, experience & behaviour.
Themes, hot topics
Emerging design, CMF
EXPERIENCE & Services
OBJECTIVE: Explore and build new experiences. Expand products and services to new areas.
Future customer journeys
Touchpoint design, storyboarding
Sensorial & mood design
BRAND & Storytelling
OBJECTIVE: Applying insights into brand strategy. Creating new content across channels.
Brand content & strategy
Brand DNA, archetypes
Visual guidelines, semiotics
Community & Comms analysis
How to create value and create innovative products & services for diverse users? In uncertainty companies (and individuals) must prepare for several possible futures.
Scenarios make future feel closer and more tangible. They can be used for both organisations and individuals to plan and build a positive, desired future.
Example Scenario Map – City as a Commons, City of Helsinki
Copyright © Minna Takala 2019