Tangible identity of brand expression has come increasingly important due to digitalisation and globalisation. The role of the physical store is to manifest latest brand development by keeping it fresh and relevant. Continue reading
This year’s Surface Design Show in London was busy, but not presenting anything new compared to previous years. Most noticeable was the increase of imitation materials offering cheaper option and more variety in terms of range and colours. However, it was often unclear how sustainable they were.
(Image hand woven fabric embellished with naturally grown cristal). Continue reading
The annual Surface Design Show has been around already since 2005 in London. The event doesn’t look like it has grown recently, on the contrary it felt less busy this year. The problem is that after 10 years, it would need an injection of new ideas. The exhibitors are fairly mainstream, not offering anything really new or groundbreaking. Continue reading