Tangible identity of brand expression has come increasingly important due to digitalisation and globalisation. The role of the physical store is to manifest latest brand development by keeping it fresh and relevant. Continue reading
Tag Archives: Brand DNA
Arket is New H&M Brand for Timeless Basics
Arket collection consists of everyday, every occasion clothes – smart casual. The styles are timeless and minimal, almost boring. But you can build a nice capsule collection of these every season pieces. Continue reading
Dover Street Market Concept Store Expands
Dover Street Market is perhaps the most iconic fashion store in London. It was among of the first real concept stores, when it opened 12 years ago. The new, much larger store is a testament that fashion can have a lasting presence despite the fast moving markets.
Online Furniture Store ‘Hem’ Goes Popup
Hem is an online furniture store, that originally started as a Scandinavian design brand, but has expanded so much that it identifies with more broadly just European design. The design team has now 16 nationalities, however the style of the furniture is still very typical Scandi design. Continue reading
Impact Hub Coworking Space Reflects Their Social Values
The Impact Hub is one of many emerging coworking spaces in London. As soon as you enter this warm and inviting space it is clear what the brand is about. Continue reading
Hunter Boot’s First Flagship Store
Hunter Boots was established in 1856, making it a true British heritage brand with over 150 years long history. Yet, they have only now opened new global flagship store, the first for the brand. Checkland Kindleysides have designed very successfully a store that feels fresh, which makes the brand on-trend and younger looking. Continue reading
Managing the Design Legacy
A panel discussion during London Design Festival took place about a hot topic for many heritage brands: How to manage the Design Legacy? The discussion was held between Paula Day (daughter of Robin and Lucienne Day), Paul Newman from Case Furniture and design historian Charlotte Fiell, Continue reading
