Arket is New H&M Brand for Timeless Basics

Arket by H&M

Arket collection consists of everyday, every occasion clothes – smart casual. The styles are timeless and minimal, almost boring. But you can build a nice capsule collection of these every season pieces.

Arket is a very Scandinavian looking brand. It is designed for a more mature taste that normal H&M. The silhouettes are trendier than Uniqlo but more simple than COS.

What is nice about the collection is the slightly more bold use of colour. It makes some very basic items look fresh and interesting.

The first Regent Street shop is a lifestyle store, including homeware and a cafe.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s