The Impact Hub is one of many emerging coworking spaces in London. As soon as you enter this warm and inviting space it is clear what the brand is about.
A coworking hubs operate as communities, which are based on shared values. In order for them to work the message has to be clear: what are the values. Further, the spatial design should also reflect these values.
Trying to create a coworking space, which is based on the old idea of just renting a desk with services won’t work anymore. Coworking spaces need to brand themselves, so that it is clear what kind of community and environment the potential client is getting into.
These working spaces are about real sharing and finding common ground for collaboration.