The Shop at Bluebird in London’s Covent Garden won recently a Drapers Award for Best Store. It is nice to see an independent brand winning a major award against big global brands.
The instore design follows all must have touchpoints that create a successful customer journey.
The layout is clearly divided in distinctly different zones with different functions like accessories and beauty products.
In addition there are some more surprising popup collections and niche brand displays.
Popups will keep the store alive by changing content and finding relevant themes for different customer groups.
Wifi and charging stations together with vending machines for drinks encourage longer stays at the store.
Nowadays, most luxury stores have a cafe inside the store.
Recently more art has been put both on displays but also on sale in many luxury stores.
Burberry flagship store is a good example of putting art in the focus of the store design.
Even more services are entering fashion stores. Nail bars and salons can add more sales per square foot into large store formats.
Carefully curated brands can really add personality to the space together with the authentic architecture of the building.
Stunning architecture of the historical coach house comes to live with beautiful preservation of this Grade II-listed building.
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