New category is emerging into the hospitality sector. The design and tech savvy hostel or a budget hotel, that is both cheap and chic. The hospitality sector has survived downturn surprisingly well. One major reason is diversification.
The experience of staying at the Hub London Covent Garden is designed around many digital touch points.
The Z Hotel Soho is ideally located in the middle of Soho. The only real downside is the micro scale of the rooms. But everything else, makes it real value for the money.
YHA London Central is claimed to be one of the best hostels in London. Like many modern hostels they also private and en-suite rooms available. With their 24hr café it has been described ‘well above-average hotel experience’.
London is one of the most expensive cities in the world, so cutting cost is an obvious way to attract more visitors. These hostels/ budget hotels are not for everyone, instead they are very carefully chosen to the tech savvy and design appreciative visitors.