Destination design is about creating hybrid spaces, where people want to spend time and money buying not only products but increasingly customised services. Barber & Parlour combines grooming options for men and women together with eating, drinking, shopping and just relaxing.
New category is emerging into the hospitality sector. The design and tech savvy hostel or a budget hotel, that is both cheap and chic. The hospitality sector has survived downturn surprisingly well. One major reason is diversification.
Burberry has introduced a radical new mass customisation ‘Made to Order’ concept. Leading the way for mobile and online luxury retailing they introduced a click to buy customised service. You could buy ‘Made to Order’ items directly from the catwalk during London Fashion week by touching your screen.