Who are Rudeboys? They represent a particular sartorial subculture. According to exhibition at the Somerset house: “Originating from the streets of Kingston, Jamaica in the late 1950s, Rudeboy or Rudie came to represent the young rebels who wore distinctively sharp sartorial styles such as Mohair suits, thin ties and pork pie hats”.
Rudeboy is a gentleman, a dandy with a real twist. The style is influenced by music like Jazz and R&B, but the right attitude is even more important. The exhibition presents today’s take on the style including photographs, clothes, accessories and music.
There is even a real barber shop, where you can book yourself a grooming session.
At the moment old school grooming is very trendy in London.
Rudeboy subculture originates from black youth’s attempt to define original identity by creating their own world by their terms. It was a form of creative expression and chanel to escape everyday by dapper style and looking apart from the crowd.