The London Design week 2013 felt even busier than last year, no signs of recession then. On the contrary the buzz was on and the mood was uplifting and vibrant. The overall feeling was that the week was furniture and craft driven, digital design not as much on the show compared to previous years. Major electronics and car companies have move on to Milan, and the London Design event profile feels more and more crafty as a result.
One of the most important trends to mention was 3D printing moving into the mainstream and becoming more accessible. The main exhibition 100% Design had even a whole section dedicated for 3D printing called the Home Factory. Organizers of 100% Design came together with iMakr, the world’s largest 3D print store, to provide an opportunity for five winners to get their designs printed and displayed at the event.
Another emerging trend that is relating to a bigger movement of making intangible to more tangible was Service Design cases. A good example was Hyundai Card, founded in 2001. It is a joint venture between Hyundai Motors Group and GE Capital. Their installation was a clever low-tech materialisation of money and at the same time presenting the design as an important part of the card concept.
Part of the Designersblock exhibition was looking into Science Technology and Process in Design. The edited show was called the Fifth Element. Playing games as learning tools and cross collaboration modes were present on many design concepts.
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