The Astrolounge Experience at Selfridges
The Astrolounge at the Selfridges department store is a specially curated Christmas theme destination with a popup store and events program in Selfridges event space.
Key ingredients for the sensorial and atmospheric space are mysticism and holistic wellbeing. You can also find personalised gifts according to your star sign in the shop and online. A website will edit a collection of gifts to suit your star sign personality.
Personalisation is a fast growing trend on the high street. It started from package design e.g. coke and nutella and is moving on now to content curation.