Surface Design Show is an annual popular trade event for material innovation and design covering over 180 exhibiting companies. Here are some highlights from emerging innovative material design.
Image: 3D biophilic tiles by Wall of Eden
“The theme for 2024 focuses on the ambition to design well while doing good – with a conscious effort to protect our planet by aiming for zero waste manufactures and sustainable alternatives. The natural world remains a key influence on the design industry, inspiring new techniques and processes, as well as offering a wealth of material substitutes.” Nickie West, Managing Director, Surface Design Show
Emerging Innovation
CMF themes
Two new CMF (colour, materials, finishes) themes for 2025 were introduced by Colour Hive at the event: Soul and Hack
SOUL
Soul merges climate anxiety, nature symbolism, feminism and folklore to reaffirm culture and identity.
Key words: foraged, unprocessed, formed by hand, ancient, folklore, feminine, eco spirituality

HACK
With lives lived increasingly online, reality is in danger of becoming subjective.
Key words: hyperreal, pixelated, AI, glossy, hybrid, render-like, illusory
Hack material samples