Dark Lux

Bulgari hotelThe first thing I noticed when I walked in to the luxurious new Bulgari hotel in London was how dark it felt inside, even in the middle of the day. Using a combination of very dark but warm materials has been a trend for some time now in the luxury interiors. The main purpose is to increase the feeling of intimacy. 

Bulgari hotel2

Bulgari hotel1

The other aspect you can’t ignore is the perfection in details. The space also feels very Italian.

So a successful edition to the brand expansion, continuing the trend of luxury brands moving into hospitality.

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