Talk was by Rachel Botsman, who is a global thought leader on the power of collaboration and sharing through network technologies to transform the way we live, work and consume. She has inspired a new consumer economy with her influential book What’s Mine is Yours: How Collaborative Consumption Is Changing The Way We Live. TIME Magazine recently called Collaborative Consumption one of the “10 Ideas That Will Change The World”.
Collaborative Consumption and sharing instead of owning is increasingly growing trend especially in big cities. It is not only a question of affordability, but deeper values concerning ownership that are changing. There has been a lot of discussion especially about the ownership of cars and it is estimated the next generations will own a lot less cars than the previous ones.